04 Apr Google Hummingbird
Google’s New Search Algorithm – 2017
What is a search algorithm?
An algorithm is the technical term for a set of instructions or protocols Google’s search engine follows when a user enters a search query.
What is Hummingbird?
Hummingbird is the new search algorithm Google started using in 2017. Hummingbird uses contextual identifies to best serve content that answers a user’s search query.
What Does This Mean For SEO?
Don’t worry, your past SEO campaigns are not wasted. Hummingbird still takes into account over 200 major “ingredients” that include PageRank. PageRank dictates how important certain links are to a page and how valuable they are.